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Barefoot and Black Eyed Peas ‘Band Together’ to launch augmented reality music experience

Barefoot Wine Black Eyed Peas
© 2020 Barefoot Cellars, Modesto, CA. All right reserved.

Barefoot, the most awarded wine and bubbly brand in U.S. competitions, today announces ‘Band Together’, a partnership with six-time GRAMMY-winning group Black Eyed Peas to bring a fun augmented reality (AR) music experience to consumers nationwide. With just a phone and their favorite Barefoot *products, consumers can experience an exclusive remix of Black Eyed Peas’ latest single, “VIDA LOCA,” as well as activate a donation to two national non-profits.

Beginning today, consumers can scan the QR code on Barefoot and Black Eyed Peas ‘Band Together’  displays in retail locations nationwide for access to the campaign website. From the website, consumers can learn more about the program, enter for the chance to win a virtual meet and greet with Black Eyed Peas, and download the new Barefoot Wine AR app. Once in the app, consumers who scan the iconic foot logo on their favorite Barefoot bottle, box or can will hear vocals or instrumentals from the remixed “VIDA LOCA” track. With each additional Barefoot product added to the frame, new parts of the song will be added until the full song is heard. Consumers will also see custom animated visuals of Black Eyed Peas with each label scan for a truly unique performance.

“Gathering together, celebration, fun, diversity, and inclusivity are values that are shared by both Barefoot and Black Eyed Peas in everything we do.  Black Eyed Peas are excited to be partnering with Barefoot for the ‘Band Together’ program that brings music, wine, and cool technology to fans and the Barefoot community while also helping two great organizations, CORE and the American Cancer Society,” said Black Eyed Peas founding member

Music and wine are the perfect pairing, and often bring people together over shared experiences and conversation. ‘Band Together’ combines these two universal languages in a fun and engaging way while also benefitting two national non-profits during this current time of need, making this program the perfect mash-up.

Consumers who ‘Band Together’ with Barefoot and Black Eyed Peas are helping bring relief to families working in the food and beverage industry across the country, an industry that has long supported Barefoot. For every Barefoot label scanned, a **$1 donation will be made. Donations support Children of Restaurant Employees (CORE), a national non-profit providing financial relief to food and beverage employees with children, who has partnered with Barefoot to raise awareness and funding throughout the Covid-19 crisis, and the American Cancer Society (ACS), a long-time partner of Black Eyed Peas member Taboo following his 2014 cancer diagnosis.

“At Barefoot, we strive to develop products, content and experiences that are entertaining and approachable to everyone,” said Anna Bell, Vice President of Marketing at Barefoot. “We are thrilled to have found a partner in Black Eyed Peas that shares our commitment to fun and inclusivity to continue our ongoing support of the restaurant industry with CORE.”

Individuals can enter for a chance to win a virtual meet and greet with Black Eyed Peas by signing up on the campaign website or within the Barefoot Wine AR app. Consumers who follow @Barefootwine on Twitter and/or Instagram and share their ‘Band Together’ experience using the hashtag #BFTxVIDALOCASweeps and tagging @Barefootwine will receive one additional entry for the meet and greet.

*The product label scan is optimal with Barefoot Still Wines and Seltzers, including Barefoot Cellars, Barefoot On Tap, Barefoot Wine-To-Go, Barefoot Spritzer, and Barefoot Hard Seltzer.

**For the duration of the ‘Band Together’ program 9/1/2020 – 12/31/2020, net proceeds (up to $100,000) from Barefoot label scans in the Barefoot Wine AR app will be distributed evenly to Children of Restaurant Employees and the American Cancer Society.