The next-generation artist services, media, and creative content division of Warner Music Group, WMX, today announced a partnership with Roku to launch three FAST channels exclusively on The Roku Channel, Roku’s free, ad-supported streaming service that reportedly reaches 80 million Americans. Through the Roku Channel’s Live TV Guide, users may now access the brand-new channels WMX Pop, WMX Rock, and WMX Hip-Hop for free.
Each of the three live, linear music and entertainment channels will concentrate on a certain genre and be programmed using knowledge about customer behavior. The FAST channels will offer fans a fresh way to experience the music that’s shaping our culture by featuring music videos and live performances from artists in Warner Music’s extensive global catalog in addition to original programming from WMG’s media brands like UPROXX, HipHopDX, Songkick, Cover Nation, The Pit, and Lasso Nation.
The UPROXX series People’s Party with Talib Kweli and Fresh Pair, starring Just Blaze and Katty Customs, will also debut on the FAST channels. These exclusive new star-studded series include Iconic Records: Life After Death, a new show centered around the world’s most iconic albums, including Notorious B.I.G.