Standing out from the crowd in 2020 as an artist
Artists are having to re-invent themselves in 2020 as the music industry goes through a dramatic shift. With audiences disrupted by the impact of COVID-19, standing out from the crowd has become a much more nuanced game as events go online and concerts take a back seat.
For a generation of music artists, the pandemic this year has disrupted everything. Events have been canceled globally and there is endless disruption to the traditional model of the music business, where live events and premium ‘fan experiences’ are increasingly driving revenues to make up for concert ticket sales. So how does an artist stand out from the crowd in 2020?
Socially, musicians have to take the dive and build their brand on social media. Platforms like Instagram, TikTok, Triller and others are important for the fan relationship. But it’s not just about having followers or presence on these channels. Artists need to consider their values, what they stand for, how they are different and what their music means. Musicians and bands have come and gone, but the ones that truly breakout and succeed find a voice for themselves, and find their purpose.
So beyond the aesthetics of marketing, PR and music publicity as a whole, artists have to think about ‘who they are’ and what they stand for to be able to convey their unique sense of style and sound – and this in turn will help them to build loyal fanbases that are inspired by their sound.