Category: Blog

The power of influencers and why brands need to go micro and macro

The undeniable power of influencers has challenged the status quo over the past several years, and brands need to walk a fine line to get their strategy right for long-term success.

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How brands can leverage content experiences to grow their sales with music fans

It’s no secret that the business model of the music industry has been changing for several years. But with that comes new opportunities and revenue streams brands should be leveraging.

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Standing out from the crowd in 2020 as an artist

Artists are having to re-invent themselves in 2020 as the music industry goes through a dramatic shift.

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